Kristen Laise, who organized selection of the Bookshelf texts and prepared the User’s Guide, leads participants through means to find the information they need in the Bookshelf and its companion Guide to Online Resources. Julie Page, a librarian, consultant, and expert on emergency preparedness, and an editor of Promoting Preservation Awareness in Libraries, Jean-Louis Bigourdan, a contributor to the IPI Media Storage Quick Reference, and MJ Davis, a paper conservator who consults regularly with small museums, libraries, and archives, answers questions about steps you can take at your own institutions.
Public awareness is the key starting point for building support — from individuals, from local government, from the private sector. When people have first-hand experience with the issues facing your collections, they can become effective advocates in the community. Amber Kerr-Allison has conducted public outreach activities at the Smithsonian’s Lunder Conservation Center. Susan Blakney has helped many small museums with which she has consulted involve their communities in their collections. Beth Tice has reached beyond the university community to show the residents of Waco ways in which the library’s collections and resources can help them preserve their own treasures.
One of the biggest challenges in moving ahead with collections care projects can be finding adequate funding. Donors, board members, and even your own development staff often see collections care as less than compelling. The speakers in this webinar have achieved success in raising funds for collections care, both on behalf of their own organizations and for others. Debbie Hess Norris will demonstrate how enthusiasm in making the case, coupled with a rich understanding of the stories behind your collections, can yield success in fund-raising. Lee Price will discuss strategies for successful grant applications.
While the morning session will focus on attracting the attention of journalists who will tell your story, this afternoon’s session on social media will help you tell the story yourself, directly to readers, through the ever-expanding worlds of Facebook, Twitter, Flickr, Foursquare, and beyond. Nancie Ravenel, a conservator with an interest in social media, has taken the lead in using social media to share information about the Shelburne Museum. Colleen Dilenschneider writes the popular blog Know Your Own Bone, and helps museums and non-profits evolve through community engagement using social media.
Do you feel that your collection is rich in stories, but no one is interested? Publicist Anne Edgar, who has generated media coverage for museums large and small, will discuss how to attract the attention of journalists, especially for stories that don’t appear compelling at first glance. She will be joined by Judith H. Dobrzynski, freelance arts contributor to the Wall Street Journal, the New York Times, and other publications. Even if you are not responsible for public relations at your institution, their advice will help you present your collections’ stories in a way that will draw attention.